MVDC: Resolute about Responsibility
Responsibility: the state of being accountable or
At Merrimack Valley Distributing Company we hold ourselves to a high standard when it comes to the products we sell and the brands we represent. As far back as 1978, before it became an industry initiative, our father Herbert was running an ad campaign against teenage drinking.
Today we are actively involved with Responsible Drinking Initiatives supported by our major supplier Miller/Coors and have helped introduced these measures into our local school community. We also are involved with and contribute to a number of other local programs associated with drug and alcohol abuse including Danvers Community That Cares, Danvers High School Project Graduation, Danvers Police D.A.R.E., the Yellow Dress Program and Danvers S.A.D.D. Program.
As we have done for over 35 years, we continue to self-regulate our promotional and marketing department to encourage responsible consumption behavior in all our events and strictly adhere to the prevention of underage drinking.
As ambassadors of our products, all our promotional employees are T.I.P.S. (Training in Intervention Procedures) certified and our policies regarding the responsible use of alcoholic beverages are well spelled out. In addition, we also provide facilities and resources for our on premise customers to conduct their own T.I.P.S. training.